Screen printing is a printing technique whereby a mesh is used to transfer ink onto a substrate, except in areas made impermeable to the ink by a blocking stencil.

The advantages of screen printing

There are, of course, many different branding methods available for personalising your promotional items, but here are some of the reasons we love screen printing.

It offers a high-quality and durable branding solution

Any screen printer will tell you that this method is guaranteed to be long-lasting, and they’re not lying. The screen printing ink is able to bond over the material of the item, which means the design is super clear and durable. On top of this, the screen printed designs are resistant to fading, scratches and moisture due to additives and coatings added to the ink.

Affordable and best for large orders

Screen printing is a cost-effective option for branding because of the ability of screen printers to mass produce identical graphics on a high quantity of products, with a faster turnaround time than many other branding techniques. It works brilliantly for large and bold logos.

It’s hugely versatile

Screen printing can be applied to a wide range of materials but works especially well on all fabrics, especially natural fabrics like cotton. You can also screen print on cork, polyester, ceramics and plastics. Products that work well include: custom-branded golf-shirts, tote-bags for an event or screen printed backpacks.